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KakaoTalk & Naver行銷 : 進軍韓國網路行銷必要通道

2019.11.21_KDM_Services_Chau

當談到21世紀的零售和酒店行銷領域時,我們會立即想到網路行銷。 韓國是網路行銷最發達的國家之一,如同消費行為和科技發展的快速變化,在行銷趨勢上也同樣迅速從傳統轉向數位行銷。 因此,數位行銷在推廣韓國市場方面起著舉足輕重的作用。

韓國數位行銷有何不同,為什麼它對您的酒店業務很重要?

與其他市場一樣,韓國網路行銷主要是在社群平台和搜索引擎上進行。 但是,除了Google,Facebook,Youtube和Instagram等全球性的平台外,韓國還擁有具有相同功能的本地平台:Naver(搜索引擎)和KakaoTalk(即時通訊軟體)。 這些平台是韓國排名第一的搜索引擎和即時通訊軟體,對工作或日常生活都至關重要。

Naver行銷

據報導,Naver每天大約有1600萬流覽量,而KakaoTalk則被4900萬用戶活躍使用。 因此,如果要強化韓國市場的網站預訂和網路銷售就必須考慮將這些渠道納入您的數位行銷活動中。

Naver行銷

Naver是類似於韓國的Google。 實際上,韓國有Google,但它的使用率不高。 Naver主導整個市場,約佔70%的市佔率,其次是Google和Daum,分別佔23%和7%。 韓國人習慣使用此工具搜索從訊息收集,酒店預訂到全球許多景點的門票之所有信息。 除了單純的搜索引擎之外,Naver還提供更多種包容性功能,包括知識獲取,blogs, cafes,新聞等。

Naver行銷

因此,要進軍韓國網路行銷,刊登Naver的搜索廣告不可避免的。您首先需要了解Naver廣告的類型:網站搜索廣告(Powerlink廣告),品牌搜索廣告和Powercontent。 如果您打算增加網站預訂,這些廣告對於您的品牌推廣將是一個好的開始。

Naver行銷

 

據《韓國時報》報導,Naver的首席執行官Han Seong-sook (韓成淑)最近宣布,Naver將開始提供網紅搜索功能,使用戶能夠搜索網紅/部落客提供的各種內容。

這將會大程度的影響在韓國進行網紅行銷的數位策略。

Photo Source: Naver

 

KakaoTalk 行銷

由於過去幾年中即時通訊軟體用戶的數量激增,因此即時通訊軟體App已變得得極為重要,不僅增加了與客戶的互動和交流。 在韓國KakaoTalk也是必要的營銷工具。 品牌可以設置時間發布通知,或在Kakao Plus Friend上向其關注者發送廣播消息。 此外,也可投放品牌廣告,以增加知名度。 如果您的目標是線上銷售,那麼您可以立即吸引韓國遊客到您的品牌。

我們己經協助了 曼谷“ Terminal21”和峴港“ Sky36”在韓國Naver網路行銷。你也可以通過Asia Travel Club提升您的數位行銷策略!

 

如您需要網路行銷代理商來協助您進行韓國數位行銷或酒店韓國網路行銷? 亞旅俱樂部可以幫助您擴展酒店業務。 立即與我們聯繫以了解更多信息。

 

關於亞旅俱樂部(ATC)

ATC 運用社交商務和消息傳遞平台為東盟經濟共同體(ASEAN),大中華區,日本和韓國的海外網紅行銷和KOL行銷,協助旅遊品牌提供新的合作模式,使網紅管理變得輕而易舉。

您是否想利用自己的社群影響力與我們遍布亞洲的酒店合作夥伴聯繫以獲得免費住宿? 立即通過Asia Travel Club社交應用程序請求您的贊助住宿! 通過m.me/asiatravelclubtw 在Messenger上與我們聊天以了解更多信息。

別忘了訂閱我們的Telegram @T141Dealshk 以獲得最新的訊息.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

 

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越南網紅行銷 | Golden Tulip Haeundae Hotel x 擁有21.3萬粉的越南網紅

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坐落在美麗的釜山市,Golden Tulip Haeundae Hotel & Suites 滿足您期望的舒適住宿。 作為世界知名的Louvre Hotel Group酒店集團的一部分,它遠離都市喧囂,讓您真正體驗釜山市。

Asia Travel Club | 網紅行銷 Golden Tulip Haeundae Hotel

此外,酒店地理位置優越,靠近海雲台(Haeundae)海水浴場,Dalmaji街,冬柏島(Dongbaek Island),Mipo郵輪公司,Centum Shinsegae百貨,樂天百貨商店,BEXCO,您可以方便地遊覽釜山的所有景點。

 

越南網紅入住體驗 Golden Tulip Haeundae Hotel

Asia Travel Club | 網紅行銷 @Anh Phan

Golden Tulip Haeundae Hotel & Suites金鬱金香海雲台酒店希望有效的行銷策略來推廣他的便利性 ,他們決定通過Asia Travel Club與 網紅行銷 合作。

最近,經由ATC #StaysForStories 計劃,以 ATC Messenger Social App.成功地與越南有影響力的網紅和商務旅行Anh Phan (@lecturer.anh)人士聯繫起來。

關於酒店的社群發文

Asia Travel Club | 網紅行銷

Anh Phan在Instagram中擁有超過21.3萬的粉絲,他在Instagram上發布了一篇文章,著重了酒店的設施以及優越的地理位置,可輕鬆前往海雲台海水浴場。 此發文獲得了將近4000個讚。

此外,他還對Golden Tulip Haeundae Hotel & Suites酒店製作了Google評論Trip Advisor 5星級評論,說明完善整體氛圍,並提供齊全的酒店設施。以補充整體氛圍,並提供設備齊全的酒店設施。

Asia Travel Club | 網紅行銷 @Anh Phan

他還另外撰寫了2篇個人博文,全部用越南語撰寫,對酒店,其設施,附近的景點以及風景如畫的位置進行了全面的評論。

您可以在下面查看他的IG發文以及他的博文帖子 here & here.

 

關於亞旅俱樂部(ATC)

ATC 運用社交商務和消息傳遞平台為東盟經濟共同體(ASEAN),大中華區,日本和韓國的網紅和旅遊品牌提供新的合作模式,使網紅管理變得輕而易舉。

利用您的社交影響力與我們的酒店合作夥伴(如Golden Tulip Haeundae Hotel & Suites )建立聯繫並進行合作,以進行有效的行銷! 立即通過Asia Travel Club 社交應用程序請求免費住宿!

透過Messenger m.me/asiatravelclubtw 與我們聊聊 ! 或是加入我們的 Telegram  https://t.me/s/t141Dealshk  看到更多旅遊優惠訊息.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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ATCPowerShare Campaign : Complete Mission to Win ATCoins !

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Attention to all Asia Travel Club (ATC) members/ Influencers, your long wait for earning ATCoins has come to an end! Introducing the first-ever ATCPowerShare campaign, #PursueOriginalThaiFlavor with Bangkok Tasty is launched. All members and influencers that are qualify can join the mission to earn ATCoins, and used it in exchange for a free night stay!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Bangkok Tasty

ATC has recently collaborated with Bangkok Tasty to launch a new campaign, subsequently leading to ATCPowerShare mission. If you have more than 3000 fans, you are eligible to join and complete the mission, and be rewarded a massive 5000 ATCoins!

The details of the mission are as below:

#PursueOriginalThaiFlavor with Bangkok Tasty

  • Campaign period: 22 July 2019 – 22 August 2019 (Application due 15 August 2019)
  • Campaign requirement: Create and share 2 social post on the related product
  • Campaign reward: 5000 ATCoins that equivalent to US$50
  • Participant requirement: 50 members or influencers, with at least 3000 fan base

Step by step guideline to participate in the campaign:

  1. Open ATC Messenger App and link your account, you will see Earn ATCoins option in the middle.

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Earn ATCoins

  1. In Earn ATCoins you will be able to view on ATCPowerShare page, which led you to #PursueOriginalThaiFlavor with Bangkok Tasty campaign, click Sign Up at the bottom to sign up

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win ATCoins! | Sign Up

How to use your ATCoins?

  1. Choose your desired hotel under the Hotels option below. You will be able to see the number of ATCoins required in exchange for a free night stay

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem Hotel

2. Once you have accumulated enough Coins, remember to request your hotel stay by selecting on Redeem with ATCoins, and Viola! You can enjoy your free night stay now!

Travel 141 | ATCPowerShare Campaign : Complete Mission to Win Coins! | Redeem

About ATCoins and ATCPowerShare

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it. The same goes for ATCPowerShare, check on here.

About Asia Travel Club

ATC makes influencer marketing a breeze by leveraging social commerce and messaging platforms to provide a new engagement environment for influencers and travel brands across the ASEAN Economic Community, Greater China, Japan and South Korea.

Are you interested in harnessing your social influence to connect with our hotel partners across Asia for a free hotel stay? Request your sponsored stay now through Asia Travel Club Social App! Chat with us on Messenger at m.me/asiatravelclub to find out more.

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

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Ways to Earn ATCoins: Complete Mission with ATC PowerShare

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Asia Travel Club (ATC) is a platform that connects influencers and hotel brands across the Asian region. Previously we have introduced what is ATCoins and its usage, so how can we earn more ATCoins? Introducing our new launch program, ATC PowerShare, a specific way to earn ATCoins as well as get engaged. Let’s find out!

Ways to Earn ATCoins

Method 1: Sign Up

Once sign up with Asia Travel Club, a total of 100 ATCoins will be rewarded for first-timer. Once influencer successfully performed social actions for hotels, they will be rewarded with respective ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Sign Up

Method 2: Buy with PayPal

There is another way to get your hands on ATCoins that is through purchase from PayPal. For every 1000 ATCoins, you can purchase it with only US$10!

Great news! We have a promotion going on, you can enjoy 20% discount for purchasing ATCoins now just by entering the promo code: ATCM20!

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Buy Coins

Method 3: ATC PowerShare

When you sign in to your account, check on the “Me” selection below, and click on the “Earn more ATCoins” section. You will be automatically directed to our ATC PowerShare page.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July Earn More

From here, you could see a list of campaigns and projects by ATC PowerShare that we would update from time to time, for our influencers to get on and complete all these missions in exchange reward for ATCoins.

Travel141 | Ways to Earn ATCoins: Complete Mission with ATC Powershare | 16 July ATC PowerShare

Once influencer accumulated enough ATCoins, they can exchange a free stay via Asia Travel Club Messenger App, via the section of “Get Free Hotel Stays”.

Each hotel will have different rates. So, make sure you check on the required ATCoins in exchange for free stays on the ATC app. At the moment, influencers would need at least 6000 ATCoins in exchange for a free hotel stay, so stay tuned into our ATC PowerShare missions!

About ATCoins

If you are scratching your head and wondering what is ATCoins, you could check out our previous article here, to find out more about it.

Eager to find out more? Join us at Asia Travel Club today or chat with us on Messenger at m.me/asiatravelclub

 

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat

 

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加入亞旅俱樂部(ATC)的好處:賺取ATCoins ; 免費兌換 海外酒店住宿

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Asia Travel Club (ATC)——亞旅俱樂部,一個聯結亞洲各大酒店和網紅部落客的平台。或許,你還沒有注意到加入ATC有什麼好處?那就不要錯過今天的推薦啦! ATC平台最大的亮點除了提供免費海外酒店住宿外,其中的ATCoins獎勵機制也是ATC會員最感興趣的。不了解?那就一起來看看吧!

什麼是ATCoins?

Travel141 | Benefits of joining ATC: in exchange for a Free Stay | What is ATCoins

ATCoins,是ATC平台推出的積分獎勵制度,你可以累計ATC積分用於換取同等價值的獎勵。至於能換到什麼,一起來看看吧!

如何使用ATCoins?

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | Usage of ATCoins

正如一般的獎勵機制,當你首次註冊成為ATC會員後,系統會自動獎勵100 ATC點數到相關賬戶。
想查詢積分相關,可進入messenger小程序“亞旅會員”點擊“個人中心”查看。點擊小程序裡的“選擇該酒店” 裡的”用點數兌換”即可使用ATCoins。 不同酒店所需ATCoins各不同,請在兌換前確認入住酒店所需的ATCoins,以便合理使用)

怎樣賺取ATC積分?

Travel141 | Benefits of joining ATC: ATCoins in exchange for a Free Stay | How to earn ATCoins

你最關心的來了,怎樣快速賺取到ATC點數呢?
當你成功申請到免費酒店入住後,仍需在市場上的主流社群平台(如FaceBook、Instagram、Youtube 、Blog等)上發布相關推文,對此ATC會根據推文的點讚、分享以及評論數,獎勵ATC會員點數。

價值相等的ATCoins。聽起來很簡單?但萬一被酒店拒絕了也別慌,我們教你幾招:

  1. 酒店的要求各不一樣,請盡量選擇與自己條件相符的;
  2. 申請酒店住宿不要超過3晚;
  3. 確保你的社交賬戶能令酒店感到眼前一亮;
  4. 嘗試用短片推廣來代替撰文。

還有! ! !
除了上述方式外,當然還可以直接購買ATCoins點數:1,000點數=10美元!如果你想入住的酒店正與ATC合作的話,不妨試試使用點數購買,或許能用意想不到的價格入住哦~想了解更多?現在就點擊或前往ATC官網查看,馬上成為ATC會員吧!

加入ATC 的要求:

只要在任何社交平台上的粉絲追隨者超過1000就可以加入! 想了解更多有關亞洲旅遊的資訊,歡迎繼續瀏覽我們的官方網站,以便獲得更多最新消息。
透過 m.me/asiatravelclubtw,快成為我們的一份子。

Asia Travel Club #ATC #staysforstories
Powering Asia Travel Influencer Campaigns via Messenger & WeChat